Senior Collection

Fashion forward yet sophisticated event wear and jewelry.

Demographics:
- Women
- 24 – 32 years old
- Married or Single, without children
- Living in a large metropolitan area such as; New York City or Los Angeles
- Average household income of $70,000 - $120,000

Psychographics:
- Frequently attends events, day and night
- Loves designer fashion but can’t afford couture brand names
- Spends time creating her own unique style
- Most likely works in creative field such as; fashion, marketing, or art.

The Line:
- Apparel pieces ranging from $200 - $700
- Event wear that can be worn in the day or evening
- Featuring unique cut outs and hand painted/sewn surface details
- Clean style lines and lightweight fabrics