Natural fashions for the modern woman.

Demographics:
- Women
- 22 – 32 years old
- Married or Single, without children
- Living on the West Coast in warmer climates such as
  Los Angeles, San Francisco, or San Diego
- Average household income of $70,000 – 120,000
- Comes from wealthy family

Psychographics:
- Frequently attends events
- Goes to lunch and out with friends
- Spends time creating her own unique personal style
- Health conscious
- Cares for the environment and lives sustainably
- Willing to spend money on products with a cause

The Line:
- Pieces ranging from $65 to $250
- Versatile pieces
- Featuring unique cutouts, lightweight fabrics, and colorful patterns
- Bohemian influences
- Made from natural materials